The leading chain in Israel and worldwide for toys, games, and leisure products for children and babies – with a presence of over 1,000 stores across the globe. In Israel, we have been here since 1995, with 18 branches nationwide and a new online sales website! We believe that joy should be accessible to everyone, everywhere.

What will you find with us?

Over 2,500 products await you - from toy hits and trends to the newest games!

Board Games and Puzzles - for family and friends
Arts and Crafts - for boundless imagination
Figures and Heroes - directly from movies and series
Bicycles, Scooters and Ride-ons - for outdoor adventures
Plush Toys and Developmental Games - for babies and toddlers
Books and Workbooks - for learning that feels like play

The brands you love

We bring you the world's biggest brands: LEGO, Playmobil, Barbie, Disney, Fisher-Price, LOL Surprise, Hot Wheels, Toy Planet - and dozens of other leading brands.

Our guiding values

Safety - Every product undergoes rigorous inspection before reaching your child's small hands.
Quality - We select only the best for your children.
Service - A professional team that is here for you - in-store, online, and by phone.
Community - Toys R Us operates for the community throughout the year, supporting charities and social initiatives.

Because a happy childhood starts here. 🎉